CLAI also renews its valuable collaboration with the Banco Alimentare Foundation for Christmas 2023. For the Imola-based agribusiness, active in the charcuterie market, the goodness of each product must correspond to a generation of well-being for the community. Eighty percent of the contribution will be distributed in Emilia Romagna, amounting to 200,000 meals* (out of the total 250,000), a territory victimized by the May catastrophe, the flood that brought drama and devastation to a huge number of families and businesses.
This further demonstration of the fruitful twinning between CLAI and Banco Alimentare takes on a different value than usual also because of the fact that, with the contribution for Christmas 2023, the total number of meals donated by the Agribusiness Cooperative in five years of collaboration reaches the important and symbolic quota of more than one and a half million. A small but concrete contribution to support the meritorious work of Banco Alimentare, which during 2022 lent a hand to more than 1.75 million people with 110 thousand tons of food distributed.
"One and a half million meals in five years is an extraordinary achievement that fills us with joy - says President Giovanni Bettini -. Knowing that we have given a moment of refreshment and serenity to a large number of people is a great satisfaction. It is a further incentive to continue on our path of solidarity and attention to others, which we try to decline in different ways in order to be able to reach more and more places where we need to lend a hand."
There has always been a firm belief within the Imola Cooperative that the goodness of any product must correspond to a more general generation of well-being for the community.
"And it is precisely the word 'community' that holds a central meaning in CLAI's identity," explains Gianfranco Delfini, CLAI marketing director, "because it has a lot to do with the theme of 'human sustainability' that we try to strongly witness at every juncture of our daily actions.The beautiful collaboration with the Food Bank, which has strengthened year after year, enhances this concept to the fullest because it allows us to create initiatives in the area that give rise to real human connections, through which the base of "friends" ready to do something useful together also expands. A kind of "contagion of good." And this is precisely why there are more and more initiatives that we have put in place on this front. Starting with the collaboration born just this year with the Community of Sant'Egidio, which takes care of people living in situations of fragility; without forgetting the one carried out with ANT Italia Onlus, which has been going on for some time instead, to support the activity of free home health care for cancer patients and provide a series of visits aimed at prevention for the employees of the same Cooperative. And special care is also taken to support Insieme a te, a voluntary association in Faenza that has opened a bathing establishment in Punta Marina Terme dedicated to people with severe disabilities."
"Weare grateful to CLAI, which once again wanted us by its side for the Christmas campaign," concludes Giovanni Bruno, president of Fondazione Banco Alimentare Onlus. "It is important for us to be able to count on the continued support of partner companies in order to continue our daily work, particularly in a year like this one that has seen the succession of so many emergencies that have suddenly involved thousands of people. We are confident that our journey with CLAI will be able to continue with increasing responsibility for the benefit of so many families in need."
Good products that do good: this is, for CLAI, the right way to understand the role of a cooperative in the community.
* One equivalent meal corresponds to 500 g. of food according to LARNs (Reference Intake Levels of Nutrients and Energy for the Italian population).
